Pumptrack Sursee
2025 | Branding
The pump track’s visual identity aims to be playful and trendy, following the color palette of the ‘Sorser’ emblem.
As a mascot, I developed the goose, a figure firmly embedded in Sursee’s culture. It can be used to connect with younger guests and visually explain the pump track rules.
Motochic
2020 | Redesign project
The company, operating in the B2B sector, manages and markets leading brands in motorcycle apparel, technical gear, luggage, parts, and tires. Its longstanding tradition in motorsports sponsorship contributes to its athletic and energetic brand image.
Sportszone
2020 | Branding
Sportszone – The Swiss online destination for action and powersports enthusiasts.
Focused on motocross gear, the B2C shop launched with a fresh and sporty identity. The logo curves suggest a racetrack, and the 45° rotation enhances its dynamic character.
Zitat des Tages
2019 | Branding
Branding for a blog
A playful and impactful royalty-free font is used for quotes, with a traditional serif font for the rest. Nature-inspired color harmonies give the design a modern and balanced feel.
Remi Demi
2020 | Branding
Personal branding for a race driver
The Chihuahua, his iconic companion, never missed a race. In a cartoon style with bold colors, this mascot is designed to stand out.
Vita Ritmica
2023 | Rebranding
Logo design for a massage studio, featuring an organic style inspired by anthroposophical aesthetics.
Using the colorful artwork as a starting point, the wordmark (circle) and color scheme were derived.
Nidfeld
2021 | Concept
Branding concept for a research project centered on urban greenery.
The fictional building is to be presented with a contemporary and vibrant identity.
M Bar Ranch
2022 | Branding
Logo and color concept for a ranch
Fall-inspired colors symbolizing a rich harvest, paired with playful design to reflect a family-oriented farm.
Other work
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